Yoga Cat began from the inspiration of one of our favorite essential (and accessible) yoga poses: the Cat Pose. Unlike other animals, cats truly embody the sublime movement patterns and calm demeanor that yoga practice provides.

So, we crafted the character of the ordinary cat named “Asben,” standing for asana beneficial, which then became the mascot for what Yoga Cat embodies – taking your yoga practice to the next level. Our fun and furry friend Asben is on a quest to explore the world of yoga, taking one step at a time on this transformative journey, just like us.

And so the journey of the Yoga Cat has begun! But we need your help to continue this story of Asben to truly become the Yoga Cat.

The idea of Yoga Cat all started on our founder, Tristan’s own yoga mat. As a yoga teacher and practitioner of many years, he had spent his fair share of time practicing yoga and seeing the benefits of this transformational practice.

Through his many classes, he noticed that all the sweat, dirt, and germs were starting to accumulate on his mat, but he couldn’t find the right natural cleaner to really address the issue. Over time, he began to develop a rash which his dermatologist connected to the germs trapped in his yoga mat. Even though he tried many different cleaners, none of them seemed to truly solve the issue of providing a deep clean to the yoga mat without also leaving behind the residue of harmful and artificial ingredients. 

Alongside scientific experts in Germany, we crafted the first functional and sustainable yoga and sports mat deep cleaner to genuinely give your yoga mat the deep disinfecting clean that it so desperately needs. After testing this product with many yoga teachers and in a renowned scientific lab, we are now ready to share the profound wonders of these yoga cleaning products with the world to experience the life-changing difference they can provide!